译林牛津版高中英语模块四Unit_1_Advertising教案学案练习一体化

译林牛津版高中英语模块四Unit 1 Advertising教案学案练习一体化

学习目标

1． 词汇： advertise， share， persuasive，product, service, promote, place, intended, educate, welfare,

complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach

2． 词组、短语：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about,

do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with, 3． 语法、结构：direct speech and reported speech 直接引语和间接引语 4． 技能指导 ： 1） read expository writing

2） write an advertisement and develop an advertising campaign 合作探究

I． Read the following and tell what they are for:

1. Home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week. 824-3174 between 4 and 7 p.m.

2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street. 824-2723 or 823-0236. 3. 11 a.m. to 2 p.m. complete Pasta Dinners $28.5 Tel: 422307

4. Tent--￡35 Nylon, blue and green; lm high, 120cm wide, 190cm deep (for two people) Portable CD player--E60

With radio, stereo headphones, case. No batteries. 16cm x 13cm x 6cm. Weighs 2kg

5. Save 25%