客户关系管理案例分析

目 录

0. 摘要··········································3 1. 引言··········································3 2.客户关系管理概述··································3

2.1. 客户关系管理定义································3

2.2. 客户关系管理的起源及发展·······················3

2. 3.功能介绍·········································4

2.4客户关系管理实施的主要步骤······················4

3.马狮百货客户关系管理案例分析····················4 3.0.案例展示··········································4

3.1.马狮百货对顾客的客户关系管理分析··················5

3.2.马狮百货对供应商的客户关系管理分析················6

3.3马狮百货对员工的客户关系管理分析··················6

4. 结论·············································6

4.1.现代企业如何建立客户关系管理系统·················6

4.2.现代企业如何建立与顾客关系······················6

4.3.现代企业如何建立与相关企业的关系················6

4.4.现代企业如何建立与员工的关系····················6 5. .启示及局限性····································7