市场调研-行业基本信息收集方法

行业基本信息收集要素分类

前 言 ···························································································································································· 1

信息收集步骤 .............................................................................................................................................. 1 信息收集的一些具体方法 .......................................................................................................................... 1 信息收集常用的一些渠道 .......................................................................................................................... 1 注意事项 ...................................................................................................................................................... 1

一 产品、服务 ········································································································································ 2

1、产品系列、服务系列 ............................................................................................................................ 2 2、产品的应用领域 .................................................................................................................................... 2 3、技术原理(含专利)、服务流程 ............................................................................................................. 2 4、行业进入壁垒 ........................................................................................................................................ 2

二 所处产业链位置、行业细分结构及行业关键成功要素 ························································· 3

1、所处产业链位置 .................................................................................................................................... 3 2、行业细分结构 ........................................................................................................................................ 3 3、行业关键成功要素 ................................................................................................................................ 3

三 需 求 ··················································································································································· 4

1、用户群分类 ............................................................................................................................................ 4 2、不同用户群的特征 ................................................................................................................................ 4 3、用户集中度或分散程度 ........................................................................................................................ 5 4、用户购买资金的主要来源 .................................................................................................................... 5 5、演变史 .................................................................................................................................................... 5 6、产品需求量、价格近１０内的增长率 ................................................................................................ 6 7、未来５－１０年增长预测 .................................................................................................................... 6

四 供 应 ··················································································································································· 6

1、行业规模 ................................................................................................................................................ 6 2、主要龙头性企业（5-15个） ................................................................................................................ 7 3、渠道 ........................................................................................................................................................ 8 4、营销 ........................................................................................................................................................ 9