Firstly, both policy and regulatory decisions that seem to really disadvantage multinationals. They also are seeing a growing nationalism here. Market access remains very substantial here. But if you’re in financial services, it isn’t. it’s been extremely restricted, with rules very much in favor of Chinese companies, especially for opening new branches around the country. And in the automotive industry, you have to be doing a joint venture, and you can’t own more than 50% of it, if it’s an assembly line operation. Secondly,marketing is also a key.the purpose and function of a product must be done in accordance with local traditions and customs. Hurdles of marketing overseas include tackling language barriers, understanding the regional cuisine and employing appropriate sales tactics.If you can’t get deep understanding of local market,you can’t win in the china.For example,the reason of the failure of Bestbuy, ebay, google is unfamiliarity with the business environment and the parties involved .
Thirdly,there are other areas where enforcement of China’s laws on intellectual property is really a problem.for instance, due to the distribution of authority within the Chinese system and the incentives for local leaders. There are localities in China., and many of them, their comparative competitive advantage is counterfeiting, and firms that are
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