基于雇主品牌理论的企业校园招聘问题及对策研究

企业的可持续发展,离不开源源不断的人才补充,企业之间的竞争根本上是人才的竞争。为了选拔到更多的优秀人才,企业深入校园进行招聘是近年来兴起的一种新型招聘形式,企业通过深入校园主动的进行企业推广,吸引优秀的大学毕业生加入企业。在企业进行校园招聘的过程中,企业品牌对于提升企业的吸引力起到了很大的作用,品牌是大学生对企业进行了解的初步印象,是企业品牌美誉度和品牌价值的拓展。

基于雇主品牌理论的企业校园招聘问题及对策研究

淘宝定制 ID搜：磐石文化传播公司

摘要：企业的可持续发展，离不开源源不断的人才补充，企业之间的竞争根本上是人才的竞争。为了选拔到更多的优秀人才，企业深入校园进行招聘是近年来兴起的一种新型招聘形式，企业通过深入校园主动的进行企业推广，吸引优秀的大学毕业生加入企业。在企业进行校园招聘的过程中，企业品牌对于提升企业的吸引力起到了很大的作用，品牌是大学生对企业进行了解的初步印象，是企业品牌美誉度和品牌价值的拓展。雇主品牌理论在我国民营企业的人员招募过程中，还存在着自身的品牌价值不高和品牌内涵不清晰的问题，需要企业在校园招聘的过程中，对企业品牌进行更多的宣导，对企业的发展目标、价值观、企业文化更多的介绍，并积极运用互动手段，加深大学生对于企业的了解，为企业吸引更多的人才。

关键词：雇主品牌理论；校园招聘；人力资源管理

Abstract: The sustainable development of enterprises, without a steady stream of talent supplement, fundamentally, competition among enterprises is the talent competition. In order to promote to more talents, corporate in-depth campus recruitment in recent years, the rise of a new form of recruitment, corporate campus initiative conducted through in-depth business promotion, attract the best graduates to business. In the enterprise campus recruitment process, enhance the corporate brand for the attractiveness played a big role, the brand is for students to understand the enterprise's initial impression is the corporate brand reputation and brand value development. Employer Branding Theory in China's private enterprises recruitment process, there is also their brand value is not high and the brand connotation is not clear problem that requires companies in the campus recruitment process, corporate culture more presentations and actively use interactive tools to enhance students understanding of the enterprise, for the enterprise to attract more talent.

Keywords: employer branding theory; campus recruitment; Human Resource Management